5 Tips for Creating Instagram Reels

Instagram Reels Graphic

With video content currently dominating social media, it is important to step up and avoid getting lost in Instagram’s complex algorithm. Video content is king! Following the rapid rise of TikTok, Meta has adjusted Instagram’s algorithm to favour short form videos, better known as Instagram Reels. According to Social Media Today, Reels make up more than 20% of the time people spend of on Instagram. 

There’s no question that Instagram wants it’s users to create more engaging video content, therefore it’s almost essential to consider Reels as part of your Instagram marketing strategy in order to maximise your performance. 

That’s why we’re sharing 5 key tips for creating Instagram Reels to ensure your videos are seen and optimised for Instagram’s algorithm.

1

Trends

One of the reasons Reels see such high engagement is that they align with current trends. Ensuring your videos align with current trends will increase your chances of being seen. Try add trending sound effects or music to reach more people. Using these trends as inspiration will ensure your video is shown to more people.

2

Music

 Instagram notes 80% of Reels are viewed with sound. Adding music to your videos will improve the user experience and can create an emotional appeal enhancing user engagement.

3

Authenticity

Be real. Authentic videos perform better. Avoid creating overpolished, scripted videos with no personality. Reels are more engaging as they communicate personality to your viewer. Give people a behind the scenes insight into your business and save your more polished content for other channels.

4

Use text and emojis

Playing with text, stickers and emojis will enhance the visual experience for viewers. Text adds an additional layer to your content and can be helpful for those with hearing difficulties or those viewing without sound. Be sure to keep it clear and simple.

5

Create content specifically for Instagram

Instagram punishes Reels that have the TikTok watermark or have been created in third party platforms. Instagram’s algorithm is unique so be sure to create unique content that has been optimized specifically for the platform.

Consider these 5 tips when making your next Reel and watch your engagement skyrocket!

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